Project Description

Bagels & Beans.

Bagels & Beans, the business that has put bagel on the map in the Netherlands. From coffee, tea and bagels to juices and salads, they have been surprising you since 1996 from their central kitchen with inspiring and special products and ingredients.

Goal.

February 1st 2021 Bagels & Beans will launch a new menu in which many new products are inspired by music. Music plays a major role for Bagels & Beans: it connects, heals and offers comfort.

Approach.

To reach a large part of Bagels & Beans’ target group, PRESSURE selected suitable influencers who were the first ones to be introduced to the new products by means of the Bagels & Beans box. Under their opinion, they were allowed to give away aGolden Ticket so that more people could create moments of happiness with the new menu.

Results.

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PR value
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