In the summer of 2018, PRESSURE set up a summer campaign for Freixenet. The summery bubble drink.

The objective of the campaign is to claim the summer moment and become the Netherlands’ most beloved bubble. During the summer, the bottle must be prominently present at all relevant bubble moments and we must respond to the changing consumption behaviour of the target group and consumer. Influencers such as La Vie Sanne, Lieke Biemans and Kelly Caresse have responded throughout the summer to relevant bubble moments, resulting in beautiful social posts being developed.

During the summer of 2018, PRESSURE has set up a social media campaign with several selected influencers. PRESSURE has made a mix of influencers and media who have received the Freixenet Fiesta package to claim the drink Fiesta moment. The influencers and media posted several social media posts and held a giveaway among their followers, which resulted in a lot of interaction with the different target groups.