Project Description

VeiligThuis.

On November 16th the Week against Child Abuse and the campaign Open your eyes to child abuse started. Only one person needs to act to save one child.

Goal.

During the Week against Child Abuse, Veilig Thuis Utrecht draws attention to the still far too high number of children growing up in an unsafe family situation. Every year, approximately 119,000 children in the Netherlands are neglected, maltreated or abused. Thanks to PRESSURE, media such as the the Jeugdjournaal, the AD and the NOS Journaal have paid attention to this campaign.

Approach.

PRESSURE came up with a campaign concept and approached celebrities who wanted to open their eyes to child abuse. Dutch celebrities such asJim Bakkum, Angela Groothuizen, Isa Hoes, Nienke Plas, Ruben Nicolai, Karin Bloemenand many more took part in this promotion and posted about it on their social media. All expressions have been devised together with marketing agency Bengelmedia and developed in our studio.

Results.

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publications
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PR value
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