Project Description

LELO.

LELO is a high-end sex toy brand from Sweden. Since 2020 PRESSURE has been providing LELO’s full PR.

Goal.

LELO entered the Dutch market at the beginning of 2020, where creating brand awareness is the main goal. LELO stands for daring to discover yourself and wants tobreak through all the taboos surrounding sexuality.

Approach.

PRESSURE sends out press releases at relevant times, such as Bisexuality Day and World Orgasm Day. PRESSURE also provides various product launches as soon as LELO releases a new sex toy. For the SORAYA WAVE, for example, PRESSURE organized an online event in which Sexologists with Two gave a workshop. In addition to, among others, Girlz, & C, Fem-fem.nl and Beautify.nl, influencers such as Sophie Milzink & Linda de Munck were also present to interactively listen to what this new toy has to offer. Besides the fact that LELO wants to break the taboo through press releases and events, PRESSURE also sets up influencer collaborations. For example, Lise van Wijk and Merel van der Wouden posted on their socials about a number of new products.

Results.

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publications
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PR value
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