Project Description

LELO.

LELO is a high-end sex toys brand from Sweden and market leader in the field of intimate lifestyle products. The company is not only a designer brand for sex toys, but LELO also stands for self-care and sexual well-being and supports that movement worldwide. Since 2020, PRESSURE has been taking care of the entire PR of LELO.

Objective.

LELO is a sexual well-being brand that stands for daring to discover yourself and breaking all the taboos surrounding sexuality with the sale of its products and accessories. The ‘Hot Girl Summer’ movement fits right in this alley. Because whether you’re in a relationship or not, this summer is all about being your best sexual self. LELO wholeheartedly supports the ‘Hot Girl Summer’ movement and wanted to make an attempt to regain sexuality and self-confidence in women and give them the freedom to be unashamedly hot and tough. In addition, sexual well-being brand LELO believes that being confident, feeling sexy, going crazy, embracing femininity and sexuality should not be limited to the summer.

Approach.

PRESSURE has driven past journalists and influencers on behalf of LELO in a vintage Volkswagen van, pimped entirely in LELO and Hot Girl Summer style. In the van, the journalists and influencers were given a makeover by a professional make-up artist to get ready for the Hot Girl Summer. After the makeover, the guests received a goodie bag with a swimsuit with LELO and Hot Girl Summer on it, a necklace with Hot Girl Summer pendant, lubricant, condoms, nail stickers, the cooling summer drink White Claw Mango and a few LELO flyers. Afterwards, a press release was sent out explaining more about the Hot Girl Summer movement and why LELO encourages it. Tips were also given to get the most out of your Hot Girl Summer.

Results.

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Publications
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PR value
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