Benriach is a whisky from Speyside in Scotland. The brand was not well known on the Dutch market and wanted to appeal to a broader target group internationally and increase market share. Partly for this reason, Benriach has undergone a rebranding. This has resulted ina new range of premium whisky’s, a new premium packaging line and a new communication theme.

To make the relaunch as successful as possible and to share this news with consumers, a campaign has been set up with which we on the one hand build on the brand awareness & story of the renewed Benriach and on the other hand want to contribute directly to sales by generating traffic to Gall & Gall during an important sales period.

PRESSURE and marketing agency Bengelmedia, presented various scenarios to Benriach, opting for an online campaign, in combination with influencer marketing and a press release. The selected influencers, including Dudes of the Dam, Jordy Casteleijn andThomas Cox received a cool press package for developing unique content and together we developed great content plans that fit the brand. Through the press release, PRESSURE has been able to create beautiful publications inMixed Grill, Mensgoodlife, Man-Man.nl, Dutch Cowboys, Gentlemen’s Watch and many more.